According to Timi Inc., which is a blockchain platform company, an individual patient's data is estimated to be worth as much as USD 7,000 per year [
13]. Most of the mHealth companies developing blockchain services target the potential of patients to own and sell their health data with a focus on personal Electronic Health Records (EHRs) and wellnessroutine profiles gathered by wearable sensors, as well as the personal (at-home) genome [
14]. Therefore, many consumer companies have been offering DNA sequencing for some time. The company ‘23andMe’, which was founded in 2006, is the most prolific, offering direct-to-consumer genetic testing services [
15]. However, privacy is a major issue in the healthcare industry. Last year, 23andMe announced that they had sold a USD 300 million stake in the company to the pharmaceutical giant GlaxoSmithKline, effectively handing over access to the 5 million customers' data, despite it only containing exome data. To address such future concerns, blockchain startups in healthcare claim to offer a solution for consumers wanting to have a DNA test done, while keeping data ownership. They offer the option of data monetization through blockchain-supported providers. For example, a startup called Nebula Genomics is offering whole-genome sequencing for free, as a way to stock up for its real ploy: a blockchain-based genetic marketplace [
16]. Once users have their genome sequenced, they can charge a fee, in tokens, to anyone who wants to access it. Thereafter, those tokens can be redeemed for additional tests and products that will further interpret DNA. Genomes.io is another genomics blockchain company that allows consumers to securely store their genome from the moment it is sequenced and subsequently grant access selectively. The idea is to prevent genetic information getting into the wrong hands, while giving consumers the opportunity to sell their genetic data bit by bit if they wish to do so [
17].