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Healthc Inform Res > Volume 15(3); 2009 > Article
Journal of Korean Society of Medical Informatics 2009;15(3):255-263.
DOI: https://doi.org/10.4258/jksmi.2009.15.3.255    Published online September 30, 2009.
Analysis of the Types of e-Business of the Healthcare Information Provision Service on the Internet
Jeongeun Kim1,2, Sunyoung Lee3, Sukwha Kim4
1College of Nursing, Seoul National University, Seoul, Korea.
2Research Institute of Nursing Science, Seoul National University, Seoul, Korea.
3Pediatric Nursing Service, Seoul National University Hospital, Seoul, Korea.
4Department of Plastic Surgery, College of Medicine, Seoul National University, Seoul, Korea.
Correspondence:  Sunyoung Lee,
Received: 30 August 2009

Objective: To define the healthcare information industry in order to propose a developmental direction for the industry, classify and analyze the healthcare information industry business models, and propose strategic guidelines for development of the healthcare information industry.

Methods: A survey was conducted to investigate the private companies that provide healthcare information. For in-depth investigation of the study subjects, they were categorized based on their means of service provision. Open colloquium participation requests were extended to the representative companies, and five open-colloquiums were held. Additional data were obtained through a structured questionnaire investigating the problems and complaints, followed by a discussion on strategies and future plans.

Results: Through a review of previous research on internet business model classification, four major model classification systems were chosen and the healthcare information business models were classified. Based on the composite opinions derived from the participating companies, policy guidelines were proposed.

Conclusion: It is important to cooperate with experts from each field under governmental supervision and help the general public appreciate the value of healthcare information, thereby achieving the industrialization and development of the health information provision business.

Key Words: Internet Health Information, Healthcare Contents, Business Model


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